Fictionary is a column showcasing dating- and beauty-related words that don’t exist, but should.

Credit: The 40 foundation shades of Fenty Beauty. Image via Glossy.co.

In 2018, many brands have adopted an inclusive beauty strategy, but sadly, some still have a lot to learn when it comes to offering a robust shade range when it comes to foundations and concealers. Fenty Beauty upped the ante (applause to the brand) with regard to offering color matches for every human being, something to which other brands are still catching up. And the ones still offering a limited range? Well, they’re tone deaf. Here’s hoping more brands step up their shade game in 2018.