Please tell me this has happened to you. You get a new gloss. You use it a few times, you know, nothing cra. One day, you pull it out of your purse to use it and suddenly – bafflingly – it smells like… MILDEW. EW. It’s unwearable, obv. You end up tossing it. Just like food, makeup has an expiration date. What’s a gal to do? CARGO has the answer with their new blu_ray™ Lip Gloss with new Timestrip® technology. It TELLS you when it’s time to toss. The brand also has on tap for spring 2009: new shades of blu_ray™ Pressed Powder, blu_ray™ Bronzer, and the blu_ray™ Essentials Kit.

blu_ray™ Lip Gloss with NEW Timestrip® technology ($24)
Developed for high-definition filming, blu_ray™ Lip Gloss provides fuller, smoother looking lips. The formula contains hyaluronic acid spheres and a peptide chain to plump lips and reduce fine lines. blu_ray™ Lip Gloss also improves lip elasticity, comfort and hydration. Transparent pearl pigments ensure an even color payoff.

To activate the Timestrip®, just insert the strip into the cap of the gloss. The Timestrip® window will start turning red, indicating the passage of time. When nine months have gone by and the entire window is red, you know it is time to throw out your gloss. blu_ray™ Lip Gloss with Timestrip® technology is available in seven luscious colors:

Belize – Warm Sunny Pink
Panama – Muted Raspberry
Halifax – Palest Peach Blush
Bogota – Rich Red Plum
Vermont – Golden Café Latte
Laredo – Shimmering Nude
Montego – Classic Rose

More on the rest of the line:

blu_ray™ Pressed Powder (NEW shades) ($30)
blu_ray™ Pressed Powder’s photochromatic pigments automatically color correct make-up, so that color stays consistent in all types of lighting. Its ultra-fine particles fill in fine lines, while micronized light diffusers reflect light randomly to camouflage imperfections. The result: great coverage that looks completely natural, day in and day out.

blu_ray™ Bronzer ($30)
A matte bronzer that looks natural, without any shine or shimmer. This high-technology bronzer contains photochromatic pigments to automatically color correct make-up so that color stays consistent in all types of lighting. The ultra-fine optical blurring pigments randomly scatter light to camouflage imperfections. The result is a natural-looking matte glow that is never orange or streaky.

blu_ray™ Essentials Kit ($49 a regular retail value of $110!)
A collection of everything you need for natural, picture-perfect beauty in a flash. The blu_ray™ Essentials Kit contains four must-haves for your real-life close-ups:

blu_ray™ Mascara
Under the magnifying glass of high-definition, CARGO’s blu_ray™ Mascara lengthens, curls, defines and separates lashes. blu_ray™ Mascara creates lashes that are full and long, yet look perfectly natural. The special comb applicator guarantees that you won’t miss a single lash in those hard-to-reach areas.

blu_ray™ Lip Gloss with Timestrip® technology in Belize
The innovative lip plumping formula with the high-tech Timestrip® component in a universally flattering warm pink shade.

blu_ray™ Bronzer
For a radiant, matte summer glow, any time of the year. Skin looks gently bronzed, never orange or streaky.

blu_ray™ Blush/Highlighter in Peach
The ultimate blush and highlighter in one! This universally flattering shade is perfect for spring. blu_ray™ Blush/Highlighter has photochromatic pigments that adjust to ambient lighting to provide a natural finish, day or night. For perfectly glowing skin, the irregular particle size diffuses light and creates an optical blurring that imparts a softer, more refined complexion. Micro-fine particles fill in fine lines.

The latest from the blu_ray™ collection will be available February 2009 in Sephora
stores and at Sephora.com.