For me, the iconic Clinique Dramatically Different Moisturizing Lotion (known as DDML to its cult members) is almost like a FRIEND of mine, like Sassy magazine, Judy Blume novels and My Two Dads.
Just hearing the name is comforting. It was the first moisturizer I ever slathered on my mug and I’d wait dutifully for Bonus Gift time to purchase a new bottle, in the process scoring shadow duos and hideous brown lipsticks for my makeup collection. 

Now, our old yellow friend has been reformulated, and referred to as Dramatically Different Moisturizing Lotion + with a 50% improvement in moisture for all-day hydration without a single drop fo oil and 54% improvement in skin’s barrier strength in 8 weeks without changing its famously silky texture. It now includes skin care MVP hyaluronic acid, in addition to glycerin and urea. 

Are you part of the DDML cult? Will you be trying out this new formulation? 

Dramatically Different Moisturizing Lotion + ($26) will be available in August at Clinique counters nationwide and at clinique.com.

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