Nina Ojeda is the founder & CEO of PRÊTE, a blowout concierge app that marries tech and beauty, her two biggest passions. She started agency The Avenue West, after a short stint at college that led to PR roles that led to pursuing her dream of owning her own agency. Nina sold the firm last year to start full time on PRÊTE. Since then, she’s built an employee team, advisory board, and roster of investors to grow PRÊTE from one salon partner in Los Angeles, to living in five cities (LA, Chicago, Orange County, Nashville, Dallas, Austin) with plans to expand to four more before the year is through. Here, her Five Rules For Life, in her words.
1. Be bold.
In every journey whether it be in your career or personal life, there isn’t a rule book to follow, so, be bold! Speak up in that meeting, say what you feel, do what you think is right and don’t let anyone silence your voice!
2. Take risks.
You have the potential to be great, but the only way you’ll truly see what you’re made of is if you take risks! Of course, be calculated, but don’t over think things so much that you stop yourself from doing anything altogether. The best risks I’ve ever taken in my life provided my biggest rewards.
3. Always learn.
Learn something new every day, and make it a point to learn something from everyone you meet. There is a saying that your character is measured by how you treat people who can’t do anything for you, but I believe EVERYONE has something to offer if you listen.
4. Reframe fear as excitement.
We know the only way to grow is to face your fears, but it’s hard! If you are ever afraid of something, tell yourself you’re “excited” about it. Make it your mantra and soon, you will forget what you were afraid of in the first place.
5. Buy the shoes.
For goodness sake, you deserve to spend your money the way you want to! Buy the shoes if they make you feel great.
Thanks, Nina! Stay tuned for more Five Rules installments.
“Five Rules,” is a series on Rouge18 in which I ask others to share their five rules for life about anything and everything. You can learn a lot about a person by reading which five things govern their actions, no?
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