Sheryl O’Loughlin is the CEO of REBBL, a Bay Area-based company that makes coconut-milk elixirs available at Whole Foods. She’s also the author of Killing It! An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart. Before coming to REBBL, she was the Executive Director of the Center for Entrepreneurial Studies at Stanford University’s Graduate School of Business. Her resume includes CEO positions at Plum Organics and Clif Bar, where she led the concept development and introduction of Luna Bar we all know and love. Sheryl CERTAINLY has knowledge to impart, so I tapped her for her Five Rules For Life. Here they are, in her words.

1. Don’t save love for home. Love belongs in everything we do, whether we’re leading a team at work, weeding our garden, or reading to our children at bedtime.

2. Live with bold humility. Take risks and believe in yourself enough to go for it, but be humble enough to ask for advice, admit wrongdoing, and learn from mistakes. Be a lifelong student.

3. Accept who you are and work with that, not against it. Not everyone is a parent, friend, or leader in the same way. Don’t try to fit someone else’s ideal of perfect—own who you are.

4. Put on your own oxygen mask first. It’s tempting to be a martyr or to work yourself sick, but it makes no practical sense. Take care of yourself first and foremost so that you have the energy, the clarity, and the fortitude to be there for others.