Of the piles of product that stream into my apartment (a first-world problem of the highest order, no doubt), there’s always one thing a week I can’t put down from the instant I test it.

This week’s gem? Maybelline Color Jolt Intense Lip Paint in Orange Outburst. With its sponge-tip applicator and Korean stain-esque consistency, it’s a stain stunt double for Etude House Rosy Tint Lips, a forever favorite of mine. Do not be put off by its orange descriptor: It’s a poppy orange, blending orange, pink and red to yield a stunningly soft-focus effect pout that will pair perfectly with your striped tops of the season.

Get it for $7 at Target.