Did you know that on average, 350 Americans are diagnosed with skin cancer every hour – even though skin cancer is one of the most preventable cancers? Plus, according to a study published in the Journal of the American Academy of Dermatology (JAAD), consumers often do not get the UV protection stated on the sunscreen label because they grossly under-apply, using less than half the recommended amount.  What do do about it? Mom Jaime King knows a thing or two about keeping her skin fiercely flawless and recently stepped out in Philadelphia at the Long Live Skin event to discuss the importance of sun safety for the whole family. She knows the key to keeping skin safe from UV rays is adopting an all-the-time SPF strategy. Sun safety is not just for the beach, but for every day life. Here, I caught up with Jaime about her tips and product recommendations.

Why is sun safety important to you?

Sun safety was always ingrained in me. My mother was ahead of the game in sun protection and making us wear sunscreen at a time when there really wasn’t the awareness there is today. If we were in the sun, we were always protected. Skin cancer runs in my family, my father has it, so for me it’s something that is very important to me especially since it’s the most preventable form of cancer. Also, sunscreen also prevents fine lines, wrinkles and brown spots and keeps your skin looking great.

How do you fit sunscreen into your beauty routine?

People always ask me what my top beauty tips are and I always say sunscreen and water, so it’s easy to fit sunscreen into my beauty routine. Also, all of my makeup has sunscreen in it, but I always do double duty! You need to apply a sunscreen first and then apply your makeup with SPF.

Do you wear sunscreen every day?

I apply sunscreen every day. People think if it’s cloudy out you don’t have to apply sunscreen, but that is just not true and when the biggest mistakes happen. I also apply it to my kids every day. The minute they get up before they put their clothes on, we put on sunscreen. It’s a routine, just like brushing their teeth. I also think it’s important to lead by example. Not only do they see me applying it on them, but they see me applying it to myself.

Which NEUTROGENA® products would you recommend for a mom? 

NEUTROGENA® Ultra Sheer® Dry-Touch Sunscreen Broad Spectrum SPF 100+ is perfect! When you’re a mom, you are running around with your head cut off half the time. The product is so easy and weightless, so you won’t look crazy with white streaks running down your face and you’ll stay protected. It’s one less thing to worry about.

What are your favorite NEUTROGENA® products for your kids?

I love NEUTROGENA® Pure & Free® Baby sunscreen because it protects them from the sun without harsh chemicals and it doesn’t run and sting their eyes.  

What is your number one sun care tip?

Consistency and reapplying throughout the day! Especially with my kids, I like to reapply every 30 minutes and there are such great products available now that make it easy to do.

How do you make applying sunscreen a fun activity for your kids?

My son loves putting on his sunscreen, he puts it on himself. He uses the NEUTROGENA® sunscreen sticks and it’s like a fun painting project.

What’s in your beach bag? 

First and foremost sunscreen – that’s a no brainer. I don’t carry much in my bag because I don’t love getting sand in it, but I always have books and headphones. I also always wear a hat and sunglasses to protect my scalp and behind my ears.

Thanks, Jaime!

All products are available at cvs.com.

This post is sponsored by NEUTROGENA®. I only recommend products I use personally and you’ll enjoy, as well. Some of the products mentioned were provided by NEUTROGENA® for this review.