Halers, all hail Kelsey Deenihan on this makeup look for Lucy Hale! The makeup artist worked with mark. Brand Ambassador Lucy Hale to create a goth goddess look last night for the American Music Awards. “We played up Lucy’s new textured blunt bob haircut with a rich dark lip,”  said Kelsey. Here’s how to get the look.

Face 

I started out by prepping Lucy’s skin with a thin veil of Murad Hydrodynamic Moisturizing Cream followed by Armani Luminous Silk Foundation in #6. I then applied mark. Super Conceal Full Coverage Concealer in ‘very light’ underneath her eyes to brighten the skin. This concealer is great for a long awards show day because it stays put and doesn’t crease over time! To contour the cheeks I used mark. Glowdacious Illuminating Powder in Amped Up and added mark. Touch & Glow to the apples of her cheeks for a subtle shine and glow.

Eyes

To start the eyes I used mark. All Time Eye Longwear Shadow in Tender Love over Lucy’s entire lid. Since we were planning on a dark lip I wanted to keep the shadow on the eyes to a simple wash of a light champagne color to catch the light but not distract from the lips. Next I took mark. No Place to Run Waterproof Eyeliner in Jet Set to the top and bottom water lines to really define the eyes and make them pop.    With a small blending brush I then blended the liner a little into her lashes on the top and outer corners elongating the eye shape. To finish the eyes I added a couple generous coats of mark. Lash Act Build and Define Mascara the top and bottom lashes.

Lips

For the lips I used Chanel lip liner in 09 and filled in the entire lip to define and act as a lipstick primer. Once the dark liner was all over the lips I used mark. Lipclick Full Color Lipstick in Whiney as well as Hot & Spicy.  The advantage of mixing your lip color is you can customize it to your various needs — your mood, skin color, outfit, etc.

What do you think of Lucy Hale’s American Music Awards makeup? Yay or nay?