In the preface to his Blades of Grass, Walt Whitman writes “All beauty comes from beautiful blood and a beautiful brain” and he was clearly talking about Aerin Lauder.  Beauty is in her blood (yes, Estée was her grandmother) and growing up with access to an incredible selection of beauty product, she has come to learn the value of essentials. Her carefully edited line is based on effortless beauty and the merging of practicality and luxury. 

The AERIN Essentials Collection consists of her everyday basics, which all fit into a pink and white stamped makeup bag: a two-in-one foundation that doubles as a concealer, a highlighting powder, a cream color for lips and checks, a lip conditioner, a delicate rose hand and body cream as well as 5 soft brushes. Her Color Collection is updated seasonally with easy to adopt on-trend colors. All the products come in simple and modern, girly gold packaging and are infused with floral extracts for a radiant finish and pick-me-up scent. 

The AERIN beauty line is available online and at select Estée Lauder counters in the United States, Canada and United Kingdom. 

Follow Julia Casella on Twitter: @Julia_Casella.