Bobbi Brown Cosmetics announced their partnership with Katie Holmes as the brand’s first-ever celebrity face. Katie Holmes is incredibly on-brand for Bobbi, don’t you think? Read on…

“Katie Holmes epitomizes the modern ‘Bobbi woman’… I think of her as the modern day Ali McGraw, who I have always admired,” says Bobbi Brown, “Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her.”

“Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty,” says Holmes, “Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand.”

The first iteration of the partnership will appear in spring 2013 print ads, light boxes, on-counter and with supporting editorial features. Additionally, Bobbi will be the lead makeup artist at the Spring/Summer 2013 Holmes & Yang Fashion Show, the eponymous line founded by Katie Holmes and celebrity stylist Jeanne Yang.

What do you think about the former Mrs. Cruise as the new face of Bobbi Brown Cosmetics?