Shiseido Celebrates 140 Years + Look Good Feel Better Beauty Editors Day Tomorrow

Last week, I journeyed on up to Harlem to watch as Shiseido planted a cherry blossom tree in NYC with the New York Restoration Project (NYRP) in honor of the brand’s epic 140th anniversary. The brand planted their first tree last Monday and volunteered in Harlem’s parks as part of the worldwide volunteerism effort (with more than 45,000 employees worldwide participating!). Read on to find out how you can help plant trees and more about the latest makeup and skin care gems from the brand.

President & CEO, Hisayuki Suekawa with Shiseido employees at the tree-planting ceremony.

As part of the anniversary celebration, you can make your own “Wish for the World” via a virtual cherry blossom tree at ShiseidoWishingTree.com. For every 140 wishes made, Shiseido will plant a cherry blossom tree in NYC with New York Restoration Project (NYRP).

In other Shiseido-related news, if you’ve got time tomorrow, don’t forget to hit up Look Good Feel Better Beauty Editors Day taking place at Saks Fifth Avenue tomorrow, August 16 at 12:00 PM. As I mentioned in this post, beauty editors will be working the beauty counters, giving consumers one-on-one, 20-minute consultations in exchange for a $30 donation to the Look Good Feel Better Program, which helps cancer patients address the appearance-related side effects of their treatments. The Shiseido counter will be staffed by Women’s Health Beauty Director Molly Nover-Baker, so hit her up with your burning beauty questions and check out the latest for fall (and beyond) from the brand.

Limited Edition Camellia Compact ($36, October launch)
Iconic compact with shimmering petal-pink, rich rose and icy platinum. Every week this month, Shiseido is giving Facebook fans at www.ShiseidoWishingTree.com the chance to win this product!

Bio-Performance Advanced Super Restoring Cream ($99, September launch)
First-of-its-kind dermal stem cell technology targets core layers of skin to reduce major signs of aging

Lacquer Rouge ($25, August launch)
I’m LOVING this. It’s a staple in my handbag. It’s a rich liquid lip color Created by Shiseido Artistic Director, Dick Page, leaves lips beautifully polished in just one coat.