Official Mascara Correspondent Ashleigh Ciucci checks out a new mascara called Lash Control, which boasts a squeezable midsection that allows you to clean off excess from the wand. Does she love it? Is it meh, feh or hells to the yeah? Find out in her review below.

The concept of this customizable mascara is all in the squeeze. In the middle of the classic black tube is a squishy purple center. This is your gauge for how much mascara is deposited onto the brush. The concept is that if you squeeze a lot as you remove the wand from the tube, it’ll wipe the brush of excess product. If you don’t squeeze at all, you’ll get a heavier application of the formula. Needless to say, I was interested to see how/if this really comes into fruition. I went through two go-rounds of application. First, I squeezed. With the light application, I got good coverage with the small spiral brush. I was able to get pigment down to the root with nice tapered tips.

With a second coat, I got more definition but not much more depth or length. My second time around, I didn’t squeeze. There wasn’t a huge difference in the amount of product that was deposited in coat one. The effect was similar to the squeezed option. With a second coat however, I got more density, fullness and curl. The look was like a soft false lash. Both options were good for a midday touch-up at the roots, but too dry at the tips. It should be mentioned that this mascara is packed with botanicals like chamomile, aloe, keratin, ginseng and ginkgo biloba (almost more exciting that the squeeze!)

Oh, and you’ll need eye makeup remover to get this baby off. It’s a bit of a gimmick, but this was a fun mascara to try. I would tell you to buy this one for it’s formula, not it’s packaging.–Ashleigh Ciucci

Lash Control Mascara retails for $20 here.