OH, YSL lipstick. In the parlance of the good Sinead O’Connor, nothing compares to you. I’ve long joked that I felt the need to straight up HOARD an exceptionally handsome ex-bf of mine like a YSL lipstick because in the rare instance that I brought him around friends of mine, they’d THROW themselves at him right in front of me with not one modicum of shame. Only a YSL lipstick could convey the level of seriousness here.

So, in celebration of the much anticipated launch of YSL Rouge Pur Couture Glossy Stain, the newest lip wear collection from YSL, a Lipstick, Lip Gloss and Lip Stain all in one, the brand has created this magical animated film. It’s modern fairytale that tells of the quest for a magic product that will do everything a lipstick, a gloss and stain can do, all at the same time. The result: a narrative format and an enchanting story honed as finely as the technology used in Rouge Pur Couture Vernis à Lèvres Glossy Stain lip color.