Bobbi Brown’s new Rich Color Lip Gloss ($20) offers the look and benefits of three products in one: the full color coverage of a lipstick, the soft shine of a gloss, and the luxurious feel of a balm. The modern formula moisturizes and conditions, wears comfortably, and lasts throughout the day without feathering.

Rich Color Lip Gloss is available in a range of eight shades: Naked, Ruby Red, Pink Raspberry, Merlot, Dusty Rose, Melon, Tutu, Pink Buff. It’ll be on-counter and available www.bobbibrowncosmetics.com in October 2009.