Givenchy has launched a new fragrance for men: PLAY, featuring the spicy Justin Timberlake as the face of the scent.

PLAY was inspired by the lifestyle of today’s man, characterized by freedom of action and freedom of movement. The PLAY fragrance is available in EDT & Intense EDT, formulated by Emilie Coppermann and Lucas Sieuzac under the direction of Givenchy’s brand nose Francoise Donche. It’s a modern yet timeless scent that embodies its era with style.

Elegant and hedonistic, PLAY EDT exudes a powerful presence with the following notes:

Top: Bergamot, Mandarin Orange, Bitter Orange, Grapefruit

Middle: Amyris Wood, Black Pepper, Coffee Flower

Bottom: Vetiver, Patchouli

PLAY Intense is charismatic and captivates with its sweet, caressing nature:

Top: Bergamot, Mandarin

Middle: Amyris Wood, Pink Pepper, Coffee Flower

Bottom: Labdanum, Tonka Bean, Vetiver, Patchouli

The ad campaign, shot by photographer Tom Murno, takes inspiration from Justin Timberlake’s real life.

Visit the exclusive site for PLAY to experience exclusive behind-the-scenes footage from the photo shoot led by Justin. The site also lets you post this insiders video on any of your social media profiles as well as ad campaign desktop wallpapers, shop the fragrance and enter to win PLAY autographed by Justin.

PLAY is available for purchase at Macy’s, Nordstrom, Dillard’s and Sephora beginning this month.