Shu Uemura’s artistic director Gina Brooke’s latest creation of custom diamond eye shadow as part of Madonna’s new look for her Sticky & Sweet 2009 summer tour.

Inspired by Madonna’s hit song (and iconic look in the video) Ray of Light, Brooke, who has been working with Madonna since 2002, transforms Madonna’s eyes nightly by applying a mixture of crushed, small flawless diamonds and white eye shadow to her lids. That’s right, DIAMONDS. Like a facial version ofTwilight‘s Edward Cullen. “The resulting brightness and glow from Madonna’s eyes captivate the audience and reinforces the fact that there are always new possibilities with make up – and no rules,” commented Brooke.

To create this sparkling and bright look, Brooke adds shu uemura’s ME White 906 Pressed Eye to provide a soft, gorgeous light-reflecting, diamond-like effect. Brooke feels that any woman of any age can wear a shimmery, ethereal shade like ME White 906. A little sheen helps enhance the eyes and gives an instantly younger appearance. Madonna is always up for trying new things and I think all women should feel comfortable experimenting and enhancing their beauty – on stage or off,” stated Brooke.