Video may have killed the radio star, but it may do just the opposite for budding vloggers! ELLE is giving you the opportunity to propel yourself into a life of fame with the magazine’s new Video Star site at www.videostar.elle.com. As you know, ELLE‘s smart, timely beauty coverage is one of my monthly necessities. ELLE Beauty Director Emily Dougherty (one of the nicest people I’ve met in the beauty biz) impresses me each month with her story ideas (I love last year’s tribute to superheros) and beauty product selection and the spreads are always TO DIE. Emily also has a healthy appreciation for LOST. And as you know, there’s nothing wrong with that. Anyway. ELLE‘s foray into beauty how-to videos (which I checked out this weekend) is sure to teach you a thing or two. I recommend the How to Erase Dark Circles video.

More deets about Video Star:

The newly-launched site is an online community for makeup artists, both amateur and professional, to share their videos. Do you know the secret to getting the thickest, longest lashes or concealing those dark circles? Are you a pro at creating Megan Fox’s full, glossy curls? Whatever your beauty specialty, they want to see. And as your reward for showing off, you’ll have the chance to win big.

Each week, ELLE will declare a new Video Star and award $250 worth of beauty goodies to the winner. Plus, because video stardom is based on the highest number of views, you can win again and again. Bonus: Video Star favorites will get their faces and tips in the pages of ELLE magazine, with the most popular personality of the year winning $3000 in products.

Upload your videos here.