Dear Urban Decay,
I admit that I was initially turned off by your goth-inspired packaging. As a teen in the 90s, I found goths supremely irritating as they are a) inherently anathema to my inner prom queen and b) a contradiction in terms as they are “uniformly nonconformist”
(to quote Jay McInerney’s thoughts on yuppies).
(to quote Jay McInerney’s thoughts on yuppies).
But then, I realized that your makeup is of fantastic quality. The color pay-off is impressive and there’s just so much sparkly. I love me some sparkly.
Your new Book of Shadows Palette ($45) is, in equal parts, beauty and utility. It’s even thrifty: $45 buys you 16 eyeshadows, two premium brushes, and a travel-sized Eyeshadow Primer Potion. People RAVE about this primer potion, dolls. There’s also a large mirrored vanity, framed by 3D pop-ups of Urban Decay graphics: birds, skulls, and flowers spring forward against a backdrop of flourishes, jewels, and butterflies. I’ll forgive the skulls (my least fave goth decoration) because one of the shadows, Midnight Cowboy (a golden beige with gold glitter) yields shimmery perfection on my lids. The other shades are:
Perversion (matte black), Last Call (plum punch), Grifter (sheer lavender with lots of silver microglitter), Mayhem (deep purple), Baked (rich bronze), Smog (deep coppery bronze), Sidecar (bronze sparkle), Gridlock (medium brown), Shakedown (shimmering taupe), Roach (deep brown with reddish sheen), Scandal (peachy-pink), Goddess (midnight blue with lots of electric blue microglitter), Shattered (bright green/blue shift), Absinthe (electric green), Protest (dark green).
A+, Urban Decay. Can you forgive me?
Love,
Amber
I was “just browsing” in Sephora today and discovered this little gem. I too need it in my lifestyle.
Now I want to try it too!