L’Oréal Paris Infallible™ Never Fail Lipcolour in Target Red ($9.99): I have found THE red. I put this on circa midnight after attending Totalbeauty.com‘s Fashion Week Kick Off party last night and found that with my gorgely-curled hair (thanks, Sade of the Ted Gibson Salon!) and NO OTHER MAKEUP (I’d washed it off by this point), I was channeling THE Betty Draper. Without question. This highly-pigmented true red is PERFECT for blondes and even features a patented, transfer-proof formula. It’s perfect with an all-grey or black outfit and minimal jewelry.

Obv, to fully embrace the Mad Men theme, you must apply the lippie with L’Oréal Paris PRO Manicure Nail Polish in Target Red ($3.99). This features a patented No-Streak Professional Brush that is flat, not round, so color goes on faster and smoother for even coverage. The enhanced formula with Pro-Keratin helps build stronger, healthier nails. I did a do-it-my-damn-self pedi with it and it looks glosstrously fab.