Whole Foods: The Official Whole Foods Market Blog features stylist John Masters in a short video discussing natural approaches for all hair types. John has been a leader and innovator in the beauty care industry for more than 15 years. He is founder of John Masters Organics personal care products and salon in New York City.

Learn why caring for hair naturally is beneficial and what plant-based ingredients to look for depending on hair type: curly, straight or color-treated. He also covers tips for cutting and styling hair, using examples of curly, straight and limp, and color treated hair.