Parfums Givenchy recently announced its collaboration with Justin Timberlake for the launch of its new men’s fragrance.

“Beyond his huge celebrity appeal, we have chosen Justin Timberlake because he is a world recognized trendsetter who redefines modern elegance,” says Alain Lorenzo, President and CEO of Parfums Givenchy.

The complete project will be unveiled to the press in June 2008 and will be launched in two stages, beginning in the Fall of 2008, with a worldwide roll out across 2009.

I LOVE this news. The more JT in the world, the better, in my humble O. Oh, and stay tuned for a LOST analysis. Was last night’s ep not PHENOM??