For me, day 2 of Cosmoprof was all about identifying product innovation. Here, the three best beauty items, each with a unique spin that makes it absolutely essential in the marketplace.

Daily Concepts Your Stretch Wash Cloth
An exfoliating scrubber with serious fibers to buff skin that tells YOU when it’s time to be replaced. No more bacteria-harboring loofahs. The wash cloth stretches to exfoliate the heck out of your back and even comes in a convenient little plastic pouch for easy portability for travel. $16 at amazon.com.

Sen7 Fragrance Atomizer
Just remove the spray-cap from your fragrance, sit this little bullet-shaped atomizer on top of it. No tipping, no funneling, no headaching–and your atomizer will fill up with a travel-sized amount of your favorite scent in different colored atomizers that work well for men and women. I find the fetching silver one to be VERY 007. Done. $30 at whatshotinc.com.

Alcame Endless Summer Beach Sea Salt Spray
Fellow beauty historians: Do you recall the epic John Frieda Ocean Waves salt spray, A.K.A. the first one to market about 11 years ago? It was a bi-phase epic hydrating spray that simulated the ropy texture and sea salt-infused body your hair takes on after a day at the beach. It was my favorite wave spray ever and I was deva when it was discontinued–I was buying bottles on eBay for years after. Well, the guy who originally came up with it has launched a salon-only iteration that’s even better. Packed with tropical and natural oils and styling agents, this spray yields texture, shine, hold and moisture. Reunited and it feels so good…

Which one of these are you most apt to try?

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