This week, Official Mascara Correspondent Ashleigh Ciucci takes on Yves Rocher Beauty Mascara, $6 at yvesrocherusa.com. Here, her review.

I’m always excited to discover a brand I’ve never tried before; Yves Rocher is a 55 year old company developed by a French businessman focusing on natural and organic beauty. The packaging is clean and feminine with an eggplant-colored tube with a white floral motif.  The brush is small and classic; short bristles often provide a soft application.

This is definitely the case here: with one coat, I got nice coverage but my lashes were VERY soft and wispy.  The second coat distributed evenly but with very little punch; soft and wispy but nothing over the top.

My afternoon touch-up was good, but there was nothing I could do to build any volume, only wisp.  The formula is very gentle and washed off easily with soap and water.  This isn’t the mascara to go glam with; it would be great as a day mascara or a starter mascara for a pre-teen. —Ashleigh Ciucci

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