Virgin Atlantic has collaborated with Bare Minerals to create a new shade of lipstick, a blue-red called Upper Class Red. Check it, at right. It’s SO not for Coach. And it’ll be part of the cabin crew’s uniform. The debut of this lip color will coincide with the launch of the airline’s redesigned Upper Class cabin, which launches (ha!) this spring.

Upper Class Red will be sold exclusively at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York’s JFK International Airport. You can purchase the lip color can do so on board Virgin Atlantic flights through the airline’s inflight shopping guide, Retail Therapy.