We love the name, right? VERY Fictionary.

Kenneth Cole recently launched a limited edition AWEARNESS rain poncho for HELP USA to help fund housing for homeless people living with HIV/AIDS. 100% of the proceeds will go to the charity and it’s only for the month of March. Said Kenneth Cole, “Military was one of the season’s biggest trends so here we put a modern twist on camouflage. We created a unique unisex piece just in time for spring showers.”

Retailing for $60, the reversible blue camouflage poncho is available at Kenneth Cole retail stores nationwide and kennethcole.com this March through May 30, 2011. 

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