This just in:

COVERGIRL will soon welcome its latest member to its ICONIC LashBlast family: LashBlast Length Mascara. The mascara contains nylon for lashes that are 80% longer and they won’t flake or break all day. Yes, it’s a bold claim, but we both know that women the world over have NOTHING but praises to sing about the original LashBlast, so I’m obv giving this one (with a smaller-looking wand, just the way I like) a try.

With limited quantities available, you can visit COVERGIRL.COM/lashblastlength starting August 17 for early purchase. Please note: the Web site will not be live until the 17th.

LashBlast Length will be available in-store beginning in September for $7.49.